In 2026, search is no longer just about ranking in the 10 blue links. It is about becoming the source that AI systems trust, retrieve, and cite across Google AI Overviews, ChatGPT, Perplexity, and other generative platforms. This episode breaks down why SEO and GEO are not separate disciplines, but one unified practice built on technical excellence, structured content, entity clarity, and original first-party data.

If your brand depends on organic visibility, this conversation explains what changed, what is myth, and what actually drives citations in AI-generated answers. You’ll also learn how to measure success beyond clicks using share of model, and how to prepare your site for the next wave of agentic AI experiences.