Search Engine Journal provides an article discussing creative strategies to improve video marketing. The article emphasizes thinking outside the box and leveraging trends for unique video content. It explores ideas like entertaining hypothetical scenarios, mixing unrelated concepts, and “stealing” ideas from other industries. The piece also suggests upping the interactivity factor with AI/AR and utilizing time-lapse videos. Finally, the text highlights various platforms for live video streaming to enhance audience engagement. The overall goal is to help brands create relatable and innovative video content that resonates with viewers.

https://www.searchenginejournal.com/creative-ways-to-leverage-video-in-marketing/534900/