SEO trends

Beyond the Hype: 6 Counter-Intuitive Rules for Surviving in the Age of AI Search

Introduction The conversation around AI search tools like ChatGPT and Google’s Search Generative Experience (SGE) is inescapable. Every day brings new predictions about how these technologies will upend digital marketing, content creation, and online visibility. But while most of the…

generative AI in search
SEO

The New Internet: How AI is Changing the Way We Find Everything

Not long ago, searching for a recipe online meant typing “best chocolate chip cookies” into a search bar and getting a long list of blue links. You’d click a few, dodge some pop-up ads, scroll past a lengthy personal story,…