Generative AI

The AI Search Revolution: 7 Surprising Truths That Change Everything for SEO

Introduction: The AI Panic and the Hidden Opportunity For many marketers and business owners, the rise of AI Overviews, Gemini, and ChatGPT has sparked a wave of panic. The narrative is simple and terrifying: AI is learning to answer questions…

generative AI in search
SEO

The New Internet: How AI is Changing the Way We Find Everything

Not long ago, searching for a recipe online meant typing “best chocolate chip cookies” into a search bar and getting a long list of blue links. You’d click a few, dodge some pop-up ads, scroll past a lengthy personal story,…

Position Paper: Forging a Fair Value Exchange in the Age of Generative AI

Introduction: The New Information Paradigm and the Imperative for Fairness The digital media landscape is undergoing its most profound transformation in a generation. The established model of information discovery, long dominated by search engines, is being rapidly disrupted by the…