This podcast discusses the evolving landscape of search engine optimization (SEO) in the age of generative artificial intelligence (AI). They highlight the new metrics essential for measuring success in Generative Engine Optimization (GEO), such as AI mentions, citation rates, and referral traffic from generative engines, while acknowledging the limitations of current tracking methods, particularly the absence of prompt volume data and the “why” behind AI citations. Both sources emphasize the need for marketers to adapt their strategies, realign their skill sets, foster collaboration across teams, and re-evaluate traditional organic search metrics in light of AI-driven, zero-click search results.